Spring always brings with it more lively ideas and a desire to engage in new outdoor activities and hobbies. And it is precisely on this wave that Attiva announces a new distribution partnership with Weber, a company known worldwide for its unmistakable spherical barbecues.

A brazier with the addition of a lid with handle, held steady on three legs. A brilliant intuition for that distant 1952, when the founder George Stephen, a great lover of family barbecues, was inspired by the silhouette of a metallic signal buoy during a boat trip. Production starts from the outskirts of Chicago and immediately becomes an icon, a piece of design that everyone would like to see installed in their own garden. Thus begins the "webermania", a true lifestyle in BBQ sauce for all Americans.

Almost 70 years have passed since that revolutionary lighting and the American company has made great strides, arriving today to offer products and accessories that combine creative design and perfect ergonomics with high technology, which are not equal in its kind. This gives rise to Attiva's strong interest in this brand, with the aim of offering its reference channel a product of a new category for the company itself, but absolutely in line with the strategy for the distribution of smart products and exclusively in the premium range. A new path then begins "which leads us to expand our range of action towards a product sector that is making great strides in terms of innovation and which we have been observing for a long time with great attention. Weber offers a type of solutions increasingly closely linked to Smart Living, to the use of elegant objects but with intelligent features, made even easier to use and safe thanks to the technological component ", commented Davide Simonato, Commercial Director of Attiva S.p.A.

For Weber Italy this agreement represents an important opportunity to enter a new distribution channel, making the product appreciated even by technologically advanced users. A right combination of a passion for food, technology and life in the open air. The distribution of Attiva includes the entire range of Weber starting from the electric barbecues with the latest Pulse Series, composed of the 1000 and 2000 models, equipped with an advanced electronic control and smart iGrill technology, which leads to a unique experience of cooking management thanks to an integrated probe specifically designed to connect to the Weber iGrill app. In this way it is sufficient to prepare the barbecue and let your smartphone alert you when the food is ready, according to your preferences. In addition, the offer is completed by more traditional barbecues such as gas, coal and portable and all accessories including the additional iGrill 2 and iGrill Mini probes.